Culwick Studio | Design Intelligence

Design
Intelligence.

Frameworks, research, and rigorous tools built for the quiet, complex questions of a design career.

[ Practitioner Archive // 2026 ]
The Catalogue Browse All Tools
Utility / 01

The Friction Audit

A methodology for quantifying technical debt in FTSE 100 product environments.

 Strategy / 02

Maturity Matrix

Identifying the growth levers for sportswear and retail-adjacent brands.

 System / 03

The Deck-Rig

Structure-first presentation frameworks for design-lead stakeholder influence.
Recent Thinking Read the Journal
Journal Entry

Sportswear Retail Is an Experience Product.

Why the best sports brands aren't selling clothes—they're selling identity and belonging.

 Quick Insight

Superficial Rigour

How modern design systems hide structural fragility.
© 2026 Culwick Studio Practitioner-Led Research Built from 8 Years of Practice