The editorial.
Studio Record is the editorial arm of Culwick Studio. Essays on design strategy, practice, leadership, and industry. Published without a byline. The thinking belongs to the studio.
Sportswear retail is an experience product
The shops were never really about the clothes. They were about what the clothes meant, who was wearing them, and where. Retail brands that understand this are building something different. Most are not.
Read →The myth of the confident designer
Confidence in design work is rarely about certainty. It is about having a clear point of view and being willing to explain it. This essay explores the distinction between ego and conviction in a professional environment.
Read →Leading through nuance
A forthcoming perspective on design leadership in organisations where speed is often prioritised over rigour.